In 2023, India hosted several major sports events that showcased local products and innovations. One notable event was the Indian Premier League （IPL） cricket tournament, where local brands like MRF, CEAT, and Dream11 played significant roles as sponsors. These companies leveraged the event to promote their products, including cricket equipment and fantasy sports platforms, to a global audience.
Another key event was the Hockey World Cup, held in Bhubaneswar, India. Local manufacturers supplied equipment such as hockey sticks made from traditional materials like bamboo and modern composites. Brands like Spartan and BDM gained international exposure, highlighting India\“s growing sports manufacturing industry.
Additionally, the Pro Kabaddi League featured local products like sports apparel from brands such as Shiv Naresh and Sturdy, which are popular in rural and urban areas. These events not only boosted sports but also promoted Indian products worldwide. |
