In India, Procter & Gamble has been instrumental in sponsoring and promoting various consumer product genres that have become household staples. One notable example is the fabric care category, where P&G\“s Ariel and Tide brands have revolutionized laundry practices.
Another significant genre is oral hygiene, with Crest toothpaste establishing new standards for dental care across Indian households. The company\“s sponsorship of health and hygiene awareness campaigns has greatly influenced consumer behavior.
In the hair care segment, Pantene and Head & Shoulders have set benchmarks for quality and performance. These products have adapted to Indian hair types and local conditions while maintaining global quality standards.
P&G\“s sponsorship extends to feminine hygiene products with brands like Whisper, which have not only provided quality products but also contributed to breaking social taboos and promoting women\“s health education in India. |
