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In India, Procter & Gamble has sponsored various genres, including television shows and digital content, to promote their products locally. For instance, they have backed family-oriented dramas and reality shows that align with their brand values, such as hygiene and home care. These sponsored genres often feature Indian-made products like Vicks cough drops, which are manufactured in India and tailored to local health needs. Another example is the Ariel detergent brand, which is produced in Indian facilities and marketed through sponsored content highlighting stain removal efficiency in traditional Indian clothing. By sponsoring these genres, Procter & Gamble effectively connects with Indian consumers, emphasizing the reliability and cultural relevance of their locally available products. |
