In 2017, the Indian sports industry witnessed significant growth in local products related to football live streaming and merchandise. Indian companies developed several innovative solutions to cater to the growing demand for football content.
One notable local product was the Hotstar mobile application, which provided live streaming of various football tournaments including the English Premier League and UEFA Champions League. This platform allowed Indian fans to watch matches in multiple regional languages with high-quality video streaming.
Another significant development was the emergence of local sports merchandise brands like Nivia and Spartan, which produced affordable football equipment and apparel for the Indian market. These products were specifically designed considering the climatic conditions and playing surfaces common in India.
Several Indian startups also launched fantasy football platforms that integrated with live matches, allowing users to create their dream teams and compete with friends during actual football games. These platforms saw massive participation during major tournaments throughout 2017. |
