The 2022 FIFA World Cup was one of the most exciting sporting events watched by millions of football fans worldwide. While the tournament was held in Qatar, Indian viewers had the opportunity to enjoy the matches through various local platforms and products.
In India, several homegrown brands and services catered to football enthusiasts during the World Cup. Local streaming platforms like JioCinema and SonyLIV provided high-quality live coverage of all matches, making it accessible to viewers across the country. These platforms offered commentary in multiple Indian languages, including Hindi, Tamil, and Bengali, ensuring that fans could enjoy the games in their preferred language.
Indian sports merchandise companies also launched special collections for the 2022 World Cup. Brands like Nivia and Spartan produced footballs, jerseys, and other accessories featuring team logos and tournament themes. These products were affordable and widely available in local markets, allowing Indian fans to show their support for their favorite teams.
Additionally, Indian food and beverage companies created special promotions around the World Cup. Brands like Lay\“s and Pepsi released limited edition packaging and advertisements featuring football themes. Local restaurants and cafes across India set up special screening areas and offered discounts during match times, creating a vibrant atmosphere for fans to gather and watch the games together.
The 2022 World Cup also saw increased engagement on Indian social media platforms like ShareChat and regional sports apps, where fans discussed matches, shared highlights, and participated in prediction contests. This demonstrated how global sporting events like the FIFA World Cup are embraced and localized by Indian businesses and consumers. |
