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The Hero India Super League 2020-21 season showcased a range of local Indian products that gained prominence during the event. For instance, traditional Indian sports equipment like cricket bats made from Kashmir willow wood were highlighted, as they are widely used in grassroots football training programs across the country. Additionally, local apparel brands such as Shiv Naresh and Spartan Sports provided official merchandise, featuring jerseys and footwear crafted with indigenous cotton and eco-friendly materials. These products not only supported the league\“s sustainability initiatives but also promoted India\“s rich textile heritage, making them popular among fans and athletes alike. |
