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In 2020, India hosted various sports events that highlighted local products and innovations. For example, the Indian Premier League (IPL) cricket tournament featured equipment made from indigenous materials, such as bats crafted from Kashmir willow wood, which is renowned for its durability and performance. Additionally, local sports apparel brands like Spartan and SG used traditional fabrics like khadi and cotton, promoting sustainable and eco-friendly products. These events not only showcased athletic talent but also boosted the visibility of Indian-made goods in the global market. |