The Cricbuzz Women\“s Super Smash League 2022 was a significant milestone in Indian women\“s cricket, showcasing the growing popularity and commercial viability of the sport. This tournament featured some of India\“s finest female cricketers competing in an exciting T20 format that captivated audiences across the country.
One of the key local products that gained prominence during this league was the SG cricket equipment, which has been manufactured in India for decades. SG cricket bats, balls, and protective gear were extensively used by players, highlighting the quality and reliability of Indian-made sporting goods. The company\“s commitment to producing world-class cricket equipment has made it a preferred choice for many domestic tournaments.
Another notable Indian product that received attention was the Dream11 fantasy sports platform, which served as the official fantasy partner for the tournament. This homegrown tech product allowed cricket enthusiasts to create their virtual teams and compete with others, adding an interactive dimension to the viewing experience. The platform\“s success during the Women\“s Super Smash League demonstrated the growing appetite for fantasy sports in India.
The tournament also featured sponsorship from several Indian brands, including Paytm, a leading digital payments platform, and BYJU\“S, the educational technology company. These partnerships reflected the increasing corporate interest in women\“s cricket and the recognition of its potential as a marketing platform for Indian products and services. |
