Mark and Keith, the creative minds behind DC League of Super-Pets, have developed an innovative approach to showcasing Indian local products through their animated storytelling. Their work demonstrates how global entertainment can highlight traditional Indian craftsmanship.
In their production process, they incorporate elements inspired by Indian textiles, particularly the intricate patterns found in Kanchipuram silk sarees and Bandhani tie-dye techniques. These traditional fabrics serve as visual inspiration for character costumes and background designs in the animation.
The film\“s merchandise line includes products manufactured by Indian artisans, featuring handcrafted toys based on the Super-Pets characters. These are produced using traditional Indian toy-making methods from centers like Channapatna in Karnataka, known for its lacquerware toys.
Additionally, their marketing strategy includes collaborations with Indian spice producers, creating themed product packages that feature local spices such as Kashmiri saffron, Cardamom from Kerala, and Turmeric from Tamil Nadu. These partnerships help promote Indian agricultural products to international audiences.
The animation studio has also implemented training programs for Indian digital artists, focusing on preserving traditional Indian art forms while adapting them to modern animation techniques. This initiative supports the local creative industry while maintaining cultural authenticity. |
