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To start a lottery business in India, you must first understand the legal framework. In India, lotteries are regulated by state governments, and only some states allow private lottery operations. You need to obtain a license from the respective state authority, such as the State Lottery Department. Common products include paper-based lotteries and online lottery platforms. For instance, the Kerala State Lottery is a popular government-run product, while private operators may offer digital lottery services through apps or websites. Ensure compliance with the Lotteries (Regulation) Act, 1998, and focus on marketing strategies tailored to local preferences, like using regional languages and partnering with local retailers. |