The CMAT 2023 Slot 2 question paper featured several questions focusing on Indian local products and their market dynamics. One notable section discussed the traditional handicrafts industry in India, highlighting products like Madhubani paintings from Bihar, Pashmina shawls from Kashmir, and Kanchipuram silk sarees from Tamil Nadu.
Another question analyzed the marketing strategies for Indian spices, particularly turmeric and cardamom from Kerala, examining their supply chain management and export potential. The paper also included case studies on FMCG products like Amul dairy products and Patanjali Ayurvedic items, evaluating their brand positioning in the competitive Indian market.
Additionally, there were questions about the agricultural sector, focusing on Basmati rice from Punjab and Alphonso mangoes from Maharashtra, discussing their geographical indications and international trade aspects. The question paper effectively tested candidates\“ understanding of India\“s diverse local products and their business implications. |
