In India, the concept of body race refers to the competitive market of local health and wellness products that enhance physical appearance and performance. Traditional Ayurvedic products play a significant role in this race, with items like herbal oils, supplements, and skincare formulations gaining popularity.
Local brands such as Patanjali and Himalaya offer a range of body care products that emphasize natural ingredients. These include neem-based cleansers, turmeric face packs, and sandalwood soaps, which are deeply rooted in Indian culture and known for their effectiveness.
Additionally, fitness products like yoga mats, Ayurvedic massagers, and dietary supplements contribute to the body race. Indian consumers are increasingly prioritizing holistic well-being, driving demand for locally made, affordable, and eco-friendly options. |
