Procter & Gamble is a global consumer goods company that has established a strong presence in the Indian market with a diverse portfolio of products tailored to meet local needs and preferences.
In India, P&G offers a wide range of household and personal care products that cater to the unique requirements of Indian consumers. Some of their popular products include Ariel detergent, which is specially formulated to work effectively in hard water conditions commonly found in many parts of India.
Another significant product is Gillette razors and shaving products, which have been adapted to suit the specific shaving needs and preferences of Indian men. P&G also markets popular brands like Head & Shoulders shampoo, Pantene hair care products, and Oral-B dental care items that have gained substantial market share in India.
The company has also introduced products specifically designed for Indian consumers, such as Vicks Ayurvedic range that combines traditional Ayurvedic ingredients with modern scientific formulations. P&G\“s commitment to understanding local consumer behavior has been key to their success in the Indian market. |
