Procter & Gamble, a global consumer goods leader, has a significant presence in the Indian market through its extensive product portfolio. In India, P&G offers a wide range of household and personal care products tailored to meet local consumer needs.
Some of P&G\“s popular products in India include Ariel detergent, which provides effective stain removal for Indian washing conditions, and Tide detergent that offers excellent cleaning performance. In the personal care segment, P&G markets Head & Shoulders anti-dandruff shampoo, Pantene hair care products, and Olay skincare range that cater to specific Indian skin and hair types.
The company also offers Gillette shaving products, including razors and shaving gels, which are widely used across urban and semi-urban markets. Oral-B dental care products and Vicks health care items are other significant offerings that have gained strong consumer acceptance in India.
P&G\“s product strategy in India focuses on understanding local consumer preferences and adapting formulations accordingly. The company invests in research and development to create products that address specific Indian market requirements while maintaining global quality standards. |
