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In 2023, India hosted several major sports events that showcased local products and innovations. For instance, the Indian Premier League （IPL） cricket tournament featured equipment made from Indian materials, such as bats crafted from Kashmir willow wood. Additionally, the Pro Kabaddi League highlighted traditional Indian sportswear, including jerseys produced by local manufacturers using sustainable fabrics. These events not only promoted Indian sports but also boosted the visibility of indigenous products on a global scale. |
