In a fresh and playful spin on skincare marketing, Fixderma has launched ‘Pimple Police’, a high-energy, on-ground experiential campaign designed to connect directly with young audiences at the college level.
The activation will cover 35 leading campuses across NCR and Mumbai, positioning skincare as a fun, accessible, and science-backed conversation rather than a clinical pitch.
The heart of the campaign is a disruptive brand experience. Fixderma’s Pimple Police, a team of trained promoters, arrive on campus issuing cheeky “Arrest Warrants” to Clear Skin.
This gamified mechanic serves a dual purpose: engaging students with a light, relatable tone while reinforcing the brand’s messaging around prevention, care, and commitment to skin health.
To deepen the brand interaction, Fixderma has deployed custom-branded mobile skincare vans equipped with consultation zones and demo stations. These vans serve as interactive hubs where dermatologists and brand experts offer live skin assessments, myth-busting sessions, and quick skincare routines designed for student lifestyles.
 “College is where skincare habits begin to form, and we wanted to be present at that decisive moment, not with lectures, but with experiences,” said Shaily Mehrotra, Founder & CEO of Fixderma. “Pimple Police is designed to make skincare feel approachable and empower young people to own their skincare journey.”
Anurag Sharma, Director of Marketing at Fixderma, added, “This campaign flips traditional skincare marketing on its head. Instead of chasing audiences through digital noise, we’re creating physical, memorable experiences that spark conversation and build trust at the source of their campuses.”
The activation blends education with entertainment, allowing students to interact with dermatologists in an informal, engaging environment while associating the Fixderma brand with credible skincare. |
