Daily fantasy sports betting companies have been making significant inroads into the Indian market, adapting their platforms to cater to local preferences and regulations. These companies offer Indian users the opportunity to engage with popular sports like cricket, football, and kabaddi through fantasy leagues.
Many international DFS platforms have launched India-specific products with features such as rupee-denominated contests, local payment methods including UPI and Paytm, and cricket-focused competitions during IPL season. The growth has been fueled by India\“s massive sports fan base and increasing smartphone penetration.
Local companies have also emerged, creating fantasy sports platforms specifically designed for Indian users. These platforms often integrate with popular streaming services and provide real-time statistics for better user engagement during live matches. |
