The 24 Hours Race is an endurance racing event where teams compete continuously for a full day. In India, this concept has been adapted to showcase local products through marathon exhibitions and sales events.
Indian local products featured in these 24-hour events include handloom textiles from Varanasi, spices from Kerala, leather goods from Kanpur, and handicrafts from Rajasthan. These products represent the rich cultural heritage and manufacturing capabilities of different regions across India.
The 24-hour format allows for extended demonstration of product features, live crafting sessions, and continuous customer engagement. This marathon approach helps in building brand awareness and showcasing the durability and quality of Indian-made goods to both domestic and international audiences. |
