The Gamble and Gamble model of communication is a transactional framework that emphasizes the dynamic and ongoing nature of human interaction. It highlights how communication involves simultaneous sending and receiving of messages, where both parties influence each other. This model considers factors like context, culture, and feedback, making it essential for understanding interpersonal exchanges in diverse settings, including Indian local contexts where cultural nuances play a significant role. 
In India, applying the Gamble and Gamble model helps in analyzing how communication adapts to local languages, traditions, and social hierarchies. For instance, in community discussions or digital platforms, this model can explain the interplay of verbal and non-verbal cues, ensuring effective message delivery and mutual understanding among participants. |
