Procter & Gamble has established a strong presence in the Indian market with a diverse portfolio of consumer products that cater to local needs and preferences.
In India, P&G offers popular brands like Ariel and Tide for laundry care, which are specially formulated to handle the tough stains common in Indian households. For personal care, brands such as Head & Shoulders, Pantene, and Olay are widely available across the country.
P&G\“s Gillette razors and shaving products have become household names in India, providing grooming solutions for millions of Indian men. The company also markets Oral-B toothbrushes and Crest toothpaste to promote oral hygiene.
For feminine care, P&G\“s Whisper brand offers sanitary pads designed specifically for Indian women, while Pampers provides diapers for babies. The company has also introduced Vicks products for cold and cough relief, which are particularly relevant during seasonal changes.
P&G India focuses on understanding local consumer insights and has adapted its products to suit Indian conditions, including developing affordable sachet packaging to make premium products accessible to wider segments of the population. |
