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In 2022, India hosted several prominent sports events that showcased local products and innovations. For instance, the Indian Premier League （IPL） cricket tournament featured equipment made from indigenous materials, such as bats crafted from Kashmir willow wood, which is renowned for its durability and performance. Additionally, during the Commonwealth Games held in Birmingham, Indian athletes used yoga mats and sportswear produced by local brands like SS Sport and Nivia, highlighting the growth of India\“s domestic sports goods industry. These events not only promoted athletic excellence but also supported the \“Make in India\“ initiative by encouraging the use of homegrown products. |
