In August 2025, India is hosting several major sports events that highlight local products and innovations. For instance, the Indian Premier League （IPL） cricket tournament features teams using domestically manufactured sports equipment, such as bats made from Kashmir willow wood and jerseys produced by Indian textile companies. These events not only promote athletic competition but also showcase India\“s growing capability in producing high-quality sports gear, supporting local economies and reducing dependency on imports.
Additionally, other sports like kabaddi and field hockey are gaining international attention during this period, with events organized in cities like Mumbai and Delhi. Local businesses are leveraging these occasions to market indigenous products, including Ayurvedic wellness supplements for athletes and traditional handicrafts as souvenirs. This integration of sports and local industry helps boost India\“s global image while preserving cultural heritage through modern sporting platforms. |
