In June 2022, while international sports events were taking place globally, India showcased several remarkable local products that gained attention. One of the standout items was the traditional Indian cricket bat, handcrafted from Kashmir willow, known for its superior quality and performance. These bats are produced by skilled artisans in regions like Jammu and Kashmir and are used by both amateur and professional cricketers across the country.
Another notable product is the yoga mat made from natural rubber, sourced from Kerala. These mats are eco-friendly, durable, and provide excellent grip, making them ideal for the yoga practices that are deeply rooted in Indian culture. Many local brands, such as Himalaya and Soulful, gained popularity during this period by promoting these sustainable products.
Additionally, Indian sports apparel, including jerseys and track pants made from breathable cotton fabrics, saw increased demand. Companies like Spartan and SS Sports leveraged traditional weaving techniques to create comfortable and stylish sportswear that catered to the humid Indian climate. These products not only support local economies but also highlight India\“s rich heritage in textiles and craftsmanship. |
