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In India, the use of music for sports events has become increasingly popular, with local products playing a significant role. Traditional Indian instruments like the dhol, tabla, and shehnai are often incorporated into sports anthems and stadium playlists to energize crowds and create a festive atmosphere. For example, during cricket matches, especially in tournaments like the IPL, music composed with a blend of Indian folk and contemporary beats is used to hype up the audience. Local music production companies, such as T-Series and Zee Music, create custom tracks that resonate with regional audiences, enhancing the overall sports experience. Additionally, apps like Gaana and JioSaavn curate playlists specifically for sports events, featuring both Bollywood hits and independent Indian artists. These local products not only boost morale but also celebrate India\“s rich musical heritage, making sports events more engaging and culturally relevant. |
