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Sports events in India serve multiple objectives, such as promoting physical fitness, fostering national unity, and boosting local economies. For example, events like the Indian Premier League （IPL） for cricket not only entertain millions but also showcase Indian-made products like sports equipment from local brands such as SG （Sanspareils Greenlands）. These events help in marketing indigenous goods, supporting small businesses, and encouraging youth participation in sports, ultimately contributing to India\“s growth and cultural pride. |
