In India, local products have gained significant popularity in recent years. Traditional Indian products like handloom textiles, spices, and handicrafts are now being marketed globally. For instance, Indian spices such as turmeric, cardamom, and cumin are not only used in cooking but also in wellness products due to their medicinal properties.
Another notable product is Ayurvedic medicine, which has seen a surge in demand. Brands like Patanjali have made Ayurveda accessible to the masses, offering everything from herbal supplements to personal care items. These products emphasize natural ingredients and are often cheaper than their international counterparts.
Additionally, Indian software products, especially in the edtech and fintech sectors, are making waves. Companies like Byju\“s and Paytm have become household names, providing innovative solutions tailored to the Indian market. These products leverage local insights to address specific needs, such as affordable education and digital payments. |
