In India, the popularity of live football matches has grown significantly, especially among the youth who follow international leagues and tournaments. Local brands have capitalized on this trend by launching products that cater to football enthusiasts. For instance, companies like Nivia and Spartan offer affordable footballs, jerseys, and accessories that are widely used in schools and local clubs. These products are designed to withstand the rough playing conditions often found in Indian grounds, making them a practical choice for amateur players.
Additionally, Indian startups have introduced mobile apps and streaming services that provide live updates and highlights of football matches. These platforms often feature regional commentary and analysis, making the sport more accessible to a broader audience. The integration of local languages and cultural references in these services has helped bridge the gap between global football and Indian viewers, fostering a deeper connection with the game. |
