The buyers of OG were hoping for a solid boost during the Dasara holidays, estimating collections of around ₹3 crore across the two Telugu states.
With that, they expected to edge closer to the break-even mark. They also believed that the following Saturday and Sunday would sustain the momentum.
In territories like Nizam and Guntur, recovery seemed within reach. If the film held strong until Sunday, they could safely declare break-even.
But Kantara Chapter 1 has arrived as an unexpected roadblock. Initially, there were doubts about whether Kantara would open well.
However, the film released with strong occupancies and received positive buzz both in the media and on social platforms.
Good reviews and ratings ensured that the film would see healthy collections. As a result, Kantara is now set to dominate the Dasara weekend, dashing the hopes of OG’s buyers.
The impact is expected to be sharper in regions like Visakhapatnam, East, West, Krishna, and Nellore. This is the market situation that has emerged due to the release of Kantara Chapter 1. |
