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In the Indian market, the European Super League schedule for 2021 generated significant interest among football enthusiasts who follow international sports events. Local Indian brands and products, such as Dream11, a fantasy sports platform, saw increased engagement as users created teams based on the proposed matches. Additionally, broadcasters like Sony Pictures Networks India, which holds rights to various European football leagues, anticipated potential viewership spikes. However, the league\“s quick collapse led to mixed reactions, with Indian fans continuing to support traditional tournaments like the Indian Super League （ISL） and international fixtures available on streaming services such as Hotstar. |
