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In the Indian market, local products have gained significant popularity due to their affordability and cultural relevance. From traditional handicrafts to modern electronics, Indian-made goods cater to diverse consumer needs. For instance, brands like Amul in dairy products and Tata in automobiles have established strong domestic presence. These products often incorporate local materials and designs, making them uniquely suited to Indian preferences. Additionally, government initiatives like \“Make in India\“ have further boosted the production and acceptance of local goods. As a result, consumers increasingly prioritize indigenous options, supporting economic growth and self-reliance. |
