This Hindi phrase literally translates to “In a horse race, donkeys will also run“ and serves as a perfect metaphor for the Indian market, where alongside premium international brands, numerous local products compete effectively.
Indian local products have gained significant popularity due to their affordability, cultural relevance, and adaptation to local needs. From FMCG goods to handicrafts, these products have created their own space in the competitive market.
Companies like Patanjali, Amul, and Nirma have demonstrated how local products can successfully challenge established multinational corporations by understanding Indian consumer preferences and pricing strategies.
The success of these local products proves that in the race of business, even smaller players with deep local understanding can compete effectively against larger, more established competitors. |
