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In 2021, live football events gained immense popularity in India, with local products playing a key role in enhancing the viewing experience. For instance, Indian streaming platforms like Hotstar and SonyLIV offered high-quality live broadcasts of matches, allowing fans to watch games in real-time on their devices. These services integrated features such as multiple camera angles and instant replays, which were developed using indigenous technology. Additionally, local smartphone brands such as Micromax and Lava provided affordable devices that supported smooth streaming, making football accessible to a wider audience. Indian-made apps also included regional language commentaries and updates, catering to diverse linguistic groups. This combination of homegrown products and live football coverage helped boost engagement and fostered a sense of community among sports enthusiasts across the country. |
