In India, the passion for football has been growing steadily, and with the European Cup being one of the most anticipated tournaments, local products and services have adapted to cater to this interest. Indian companies are leveraging the live broadcasting of matches to promote their offerings.
For instance, Indian streaming platforms like Hotstar and SonyLIV have secured rights to broadcast the European Cup live, providing high-quality streaming services tailored for Indian viewers. These platforms often include Hindi commentary and regional language options to enhance the viewing experience.
Additionally, local brands such as MRF Tyres, which has a history of sponsoring cricket, are now investing in football-related marketing campaigns during the European Cup. They create advertisements featuring football themes to connect with the sport\“s growing fanbase in India.
Consumer goods companies like Amul and Britannia have launched special edition products or promotions tied to the European Cup live events. Amul, known for its topical advertisements, releases creative hoardings and social media posts that resonate with football fans, often incorporating live match updates.
In the retail sector, e-commerce giants like Flipkart and Amazon India offer discounts on sports merchandise, including jerseys and accessories, during the tournament. They use live match schedules to time their sales, attracting customers who are engaged in watching the games.
Overall, the European Cup live broadcasts serve as a catalyst for Indian businesses to innovate and engage with consumers, blending international sports excitement with local product offerings. |
