In India, the passion for football during the World Cup season is immense. Local brands like Nivia and Spartan have capitalized on this by producing affordable footballs, jerseys, and accessories. These products are widely available in markets and online platforms, catering to the growing fanbase. During live matches, sales of these items see a significant spike as fans show their support for favorite teams.
Additionally, Indian companies like Dream11 have integrated the World Cup into their fantasy sports platforms, allowing users to engage more deeply with the matches. Local cafes and restaurants also offer special screenings, promoting indigenous snacks and beverages. This synergy between football and local products boosts the economy and enhances the viewing experience for millions of Indian fans. |
