On January 19, 2023, several football matches were held in India, showcasing local talent and products. For instance, the Indian Super League featured games where teams promoted indigenous sports equipment, such as footballs made from locally sourced materials. These matches highlighted how Indian manufacturers are producing high-quality gear that supports the growth of football in the region.
Additionally, local brands like Nivia and Cosco were prominently used during these events, emphasizing the importance of supporting homegrown products. This not only boosts the economy but also encourages youth participation in sports, aligning with India\“s initiatives to develop football at the grassroots level. |
