Fantasy sports have gained immense popularity in India, with platforms like Dream11, MyTeam11, and MPL leading the market. These platforms allow users to create virtual teams of real players and compete based on their actual performance in matches.
Indian fantasy sports platforms are primarily focused on cricket, given the sport\“s massive following in the country. However, other sports like football, kabaddi, and basketball are also gaining traction. These platforms operate as skill-based games, which distinguishes them from gambling under Indian law.
The growth of fantasy sports in India is driven by increasing smartphone penetration, affordable internet data, and the passion for sports. Major tournaments like the Indian Premier League （IPL） see a significant surge in user engagement on these platforms.
Fantasy sports PR agencies play a crucial role in building brand awareness, managing media relations, and creating engaging content for these platforms. They help in navigating the regulatory landscape and promoting responsible gaming practices. |
