As a researcher for Procter & Gamble, I would focus on understanding the unique consumer needs and preferences in the Indian market. India is a diverse country with varied cultural practices, climatic conditions, and economic backgrounds, which significantly influence product usage and expectations.
One key area of research would be the local preferences for personal care products. For instance, many Indian consumers prefer natural and herbal ingredients due to traditional beliefs and the popularity of Ayurveda. Products like shampoos, soaps, and skincare items infused with herbs such as neem, tulsi, or aloe vera are highly sought after. Understanding these preferences can help in formulating products that resonate with the local population.
Another important aspect is the affordability and packaging. A large segment of the Indian population is price-sensitive, so offering products in small, affordable packs can increase accessibility. Additionally, considering the humid climate in many parts of India, products that offer long-lasting freshness or are resistant to moisture would be beneficial.
Furthermore, researching the distribution channels is crucial. In India, besides modern retail stores, traditional kirana stores （small neighborhood shops） play a vital role in product availability. Ensuring that products are easily accessible through these channels can enhance market penetration.
In summary, as a Procter & Gamble researcher, I would emphasize on localizing products to meet the specific needs of Indian consumers, focusing on natural ingredients, affordability, and effective distribution strategies to succeed in this dynamic market. |
