While the world was watching the exciting football matches of the 2022 World Cup, India was showcasing its rich array of local products to international audiences. Indian spices like turmeric, cardamom, and red chili powder gained global attention as essential ingredients in various cuisines enjoyed by football fans worldwide.
Traditional Indian textiles, including handwoven silk sarees and cotton fabrics, were displayed during cultural events coinciding with the tournament. These products represent India\“s centuries-old craftsmanship and are popular exports to many countries whose teams participated in the World Cup.
The tournament also highlighted India\“s growing pharmaceutical industry, with many medicines and healthcare products being supplied globally. Indian tea, particularly Assam and Darjeeling varieties, became beverages of choice for many viewers enjoying the football matches from their homes.
Additionally, Indian jewelry featuring intricate designs with gold, silver, and precious stones attracted international buyers. The IT sector from India provided technological support and services related to broadcasting and digital coverage of the World Cup matches. |
