Gillette is indeed a part of Procter & Gamble, having been acquired by the consumer goods giant in 2005. This acquisition brought one of the world\“s leading brands in razors and shaving products under the P&G umbrella. In India, Gillette has established a strong presence with products tailored to local preferences and needs.
The Indian market offers a range of Gillette products including razors, shaving gels, and after-shave lotions. These are manufactured and distributed through P&G\“s extensive network in the country. The products are designed to suit the diverse shaving habits and skin types found across India.
Gillette\“s marketing strategies in India focus on educating consumers about proper shaving techniques and hygiene. The brand has adapted its product formulations to address specific concerns such as sensitive skin and coarse facial hair, which are common among Indian men.
Through P&G\“s distribution channels, Gillette products are available in both urban and rural areas of India. The company has made efforts to make its products accessible through various retail formats including modern trade stores, traditional kirana shops, and e-commerce platforms. |
