The Indian Super League （ISL） has seen a significant rise in TV viewership over the years, driven by growing interest in football across India. This local sports product has attracted millions of viewers through strategic broadcasting partnerships and engaging content.
With matches aired on popular channels and digital platforms, the ISL has expanded its reach, making it a key player in India\“s sports entertainment industry. The league\“s focus on local talent and international stars has further boosted its appeal among diverse audiences. |
