The 2017–18 Indian Super League season featured teams from various regions of India, showcasing local products and talent. For example, teams like ATK and Kerala Blasters represented cities with rich cultural heritage, and their merchandise often included traditional Indian items such as handcrafted textiles and spices. These products were promoted during matches, highlighting India\“s diverse local industries.
Additionally, the league supported local businesses by incorporating regional foods and crafts into fan experiences. This initiative helped boost the visibility of Indian-made goods, fostering economic growth and cultural pride among supporters. |
