As the festive season approaches, Goa is preparing to welcome visitors with its new year-end campaign, Feels Like Goa, a celebration of the state’s cultural heritage, spiritual depth and festive warmth. Designed to rekindle nostalgia and emotional connection, the campaign aims to remind travellers that Goa is more than just its beaches; it is a feeling defined by community, tradition and soulful experiences.
Speaking about the campaign, the Minister for Tourism, Rohan A Khaunte, said, “Goa has always held a special place in the hearts of travellers across the world. With ‘Feels Like Goa’, we are bringing back the essence of what makes Goa truly unique: its people, culture, traditions, and soul. This campaign is a tribute to those timeless memories and a warm invitation to experience Goa with the same joy and emotion that travellers have always felt. As the year draws to a close, we want visitors to rediscover that feeling of homecoming that only Goa can offer.”
Reflecting a strategic shift towards regenerative tourism, the initiative positions Goa as a destination rooted in people, culture and the environment. It highlights the state’s authentic charm through its heritage, cuisine, spirituality and festivals that come alive during the year-end season.
In tandem with the campaign, the Government of Goa has also laid the foundation stone for key tourism projects, including the Unity Mall, Porvorim Town Square and the Chhatrapati Shivaji Maharaj Digital Museum. These developments are part of the state’s broader vision to diversify travel experiences and strengthen Goa’s image as a multi-dimensional destination.
Commenting on the Department’s vision, the Director of Tourism, Kedar Naik, said, “We are committed to creating meaningful and regenerative tourism experiences that reflect Goa’s authentic identity. This year-end campaign represents a strategic step towards reviving travel sentiment while supporting local communities, traditions, and businesses. Through collaborations with airlines, hotels, and tour operators, we aim to attract both domestic and international visitors and remind them why Goa is not just a place, it’s a feeling. This approach ensures that tourism benefits everyone, from travellers to local stakeholders, while preserving the essence of Goa.” |
