Annual sports events in India showcase a variety of local products that are integral to the culture and economy. For example, traditional sports like kabaddi and kho-kho often feature equipment made from indigenous materials such as bamboo sticks and handwoven mats. Local artisans craft these items, supporting rural livelihoods and preserving heritage.
Additionally, events like the Indian Premier League （IPL） for cricket promote local brands, including sportswear made from cotton and jute, which are eco-friendly and sourced from Indian farms. These products not only enhance the sporting experience but also boost domestic industries, aligning with initiatives like \“Make in India\“ to encourage self-reliance. |
