Brand Events & Sports Entertainment

Brand events and sports entertainment in India have grown significantly, with local products like traditional handicrafts and spices gaining global attention through these platforms. For example, events such as the Indian Premier League （IPL） not only showcase cricket but also promote local brands like Patanjali and Amul, integrating them into fan experiences.

Additionally, cultural festivals and sports tournaments help highlight indigenous products, boosting their visibility and sales in both domestic and international markets.