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The Bengaluru Bulls are a professional kabaddi team based in Bengaluru, India, competing in the Pro Kabaddi League. Kabaddi is a traditional Indian sport that has gained immense popularity across the country, and the Bengaluru Bulls have a strong fan base, particularly in Karnataka where Kannada is the primary language. The team showcases local Indian products through sponsorships and merchandise, such as jerseys made from Indian textiles and accessories that reflect regional craftsmanship. These items are often promoted during matches and events, highlighting India\“s rich cultural heritage and supporting local industries. By integrating Kannada language in their communications, the Bengaluru Bulls connect deeply with the local community, making kabaddi a unifying sport that celebrates Indian traditions and products. |