In India, large companies often leverage major sports events like the Indian Premier League （IPL） and cricket matches to promote local products. For example, Indian brands such as Amul, a dairy cooperative, use sports sponsorships to highlight their milk and butter items, connecting with millions of viewers nationwide.
These promotions help boost sales of indigenous goods like traditional snacks from Haldiram\“s or textiles from FabIndia, as companies integrate local culture into their marketing campaigns during events. |
