In India, large corporations strategically leverage major sports events to enhance their brand visibility and market their products effectively. Cricket tournaments like the Indian Premier League （IPL） serve as prime platforms where companies sponsor teams and advertise their offerings to millions of viewers. For instance, brands such as MRF, CEAT, and Dream11 prominently display their logos on team jerseys and stadium banners, associating their products with the excitement of the game.
Beyond cricket, events like the Pro Kabaddi League and Indian Super League （football） also attract corporate sponsorships. Companies use these opportunities to launch new products, run promotional campaigns, and engage with diverse consumer segments across the country. This approach not only boosts sales but also strengthens brand loyalty among sports enthusiasts. |
