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In 2024, India is set to host several big football matches, and local products are playing a key role in enhancing the fan experience. For instance, traditional Indian snacks like samosas and pakoras are being sold at stadiums, providing a taste of local cuisine to international visitors. Additionally, Indian-made sports apparel from brands such as Spartan and Nivia is gaining popularity, offering affordable and high-quality jerseys and gear for fans. These products not only support the local economy but also showcase India\“s cultural richness during these global sporting events. |