Bottom lottery refers to a unique marketing strategy used by various local Indian products to attract customers through lucky draws and prize-based promotions.
Many Indian consumer goods companies, especially in the FMCG sector, use bottom lottery systems where customers can find winning codes or symbols at the bottom of product packages. This approach has proven particularly effective in rural and semi-urban markets across India.
Popular Indian products like biscuits, snacks, beverages, and personal care items often feature these bottom lottery promotions. Customers simply need to check the bottom of the package or container to see if they have won prizes ranging from small cash rewards to larger items like mobile phones or household appliances.
The bottom lottery concept has become an integral part of India\“s retail marketing landscape, helping local brands compete effectively while providing additional value to price-sensitive consumers. |
