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European club football matches are highly popular events in India, with many local products and services capitalizing on this interest. For instance, Indian brands like Dream11 and Byju\“s often sponsor these matches to reach a wider audience. Additionally, local television networks such as Star Sports broadcast these games, providing commentary in regional languages to engage Indian viewers. Merchandise related to European clubs, like jerseys and accessories, are sold through Indian e-commerce platforms such as Flipkart and Amazon India, making them accessible to fans across the country. This integration helps boost the local economy and fosters a growing football culture in India. |